VBMShops' Market Segmentation in Online Retailing is the Answer to Success During Hard Times
For retail businesses to create a marketing edge during these hard times it is as simple as finding subtle yet competent differences between you and your competitors.


CHARLESTON, SC, February 18, 2010 /24-7PressRelease/ -- VBMShops' Market Segmentation in Online Retailing is the Answer to Success During Hard Times
For retail businesses to create a marketing edge during these hard times it is as simple as finding subtle yet competent differences between you and your competitors. A retail business that targets a specialty market which is geared to a specialty consumer will promote its products more effectively than a business aiming at the average "be all things to all people" consumer. What makes your business unique? How can your unique qualities be promoted and featured to your "targeted" customers?
This is the simple, yet powerful difference between VBMShops and the rest of the online retail marketplace. VBMShops has made market segmentation its main thrust and thus it stands out among the rest of the more traditional online retail venues.
EBay and Other Ecommerce Sites & Undifferentiated Marketing
Most businesses treat the consuming public as a homogenous whole, focusing on what is common among consumers, rather than what is different. This is referred to as undifferentiated marketing and this technique relies on mass appeal and advertising. Undifferentiated marketing is successful when the competition is scarce or the product has mass appeal. In the world of ecommerce, eBay appeals to an undifferentiated market. Just like K-Mart or Wal-Mart or other "brick and mortar" mass retailers, eBay has something for everybody, but no real competence in anything or major appeal to the discriminating consumer. It is not the intention of the author of this article to disparage Ebay, as their marketing model has been extremely successful just as Wal-mart has been over the past. But the eBay phenomena is slowly being over shadowed by consumers wanting more individualized and specialized attention and geared to certain market appeal.
VBMShops is designed to meet the special needs of specific consumer segments by offering "neighborhoods" or "street of shops" appealing to different demographic and psychographic consumer segments based on competitive intelligence. These very specialized groupings of boutiques will attract and allure the desired and discriminating customer for these specialized goods and merchandise.
VBMShops and Differentiated Marketing
VBMShops is based on differentiated marketing and through this approach will build greater loyalty and repeat purchasing by considering what drives a customer to make the purchasing decision. Because of VBMShops' differentiated marketing approach the creation of more total sales within a concentrated marketing effort will be experienced. A well known fact is that target marketing helps retailers gain market position within a specialized market segment.
VBMShops is an exciting new concept in online auctions with the opening of thirteen new highly focused boutiques. No longer do you have to fight your way through the clutter of the sterile "big box" sites. Our neighborhood approach to the street of shops on VBMShops.com makes finding that special item as easy as the click of a mouse. Our vintage gift shops will satisfy the need for the avant-garde with a wide spectrum of exclusive merchandise that is both beautiful and tasteful as it is unprecedented. The first thirteen boutiques are just the beginning. Look for new boutiques to be added in the coming months.
VBMShops' Market Segments
Retail opportunities increase when consumer groups are identified as having varying needs and desires. Markets are segmented on a variety of factors including age, gender, income, etc and a retail business must analyze the different market segments before determining its niche. VBMShops has identified five "neighborhoods" or "streets" of market segmented boutiques geared to five unique consumer segments or niches. The "street of shops" include the "Collectors", "Trendsetters", "Family Builders", "Luxury Seekers" and "Artisans" with each having an exclusive collection of boutiques.
Market segmentation is dividing a large market into smaller markets based on product preferences and buying behaviors. It will prove more profitable to develop smaller market segments into a target segment.
VBMShops' Segmented "Streets of Shops" and Boutiques
The "Collectors Street" currently has:
• Vintage Gems Emporium for antique, vintage and new fine and costume jewelry.
• Just4Collectibles for all types of new and used collectibles.
• Art Antiques Galleria for fine art and estate furniture and accessories.
• Vintage Closet Finds for antique and vintage clothing and accessories.
• Vintage Sports Fanatics for sports memorabilia.
The future for the "Collectors" shops will include stamps, coins, antique books, antique motor vehicles and paper ephemera.
The "Trendsetter Street" currently has:
• RTW Closet for newer and used clothing and accessories.
• Athletes Pavilion for new and used sporting goods.
The future for the "Trendsetters" shops will include high tech and electronics, leading edge technology, x-treme sport and other cool merchandise.
The "Family Builders Street" currently has:
• Feathers 4 My Nest for home and garden.
• Blissful Baby for mom, newborn and toddler.
• 4 Legs 1 Tail for pet accessories and products.
• Toys2Hobbies for children and adult toys and hobbies.
• Ab-Fab-Body for spa, health and beauty aids
The "Artisan Street" currently has:
• Artsi-Craftsi for handmade and ethnic arts and crafts.
On the horizon, other Artisan shops will include ethnic, regional and handmade items.
The "Luxury Seekers Street" currently has no boutiques and will be opened over the next months. These shops will include luxury cars, designer fashions and jewelry, rare real estate and other luxury items.
Granted many of the above shops currently are without merchandise, but sellers should look at this as an opportunity. The sellers' merchandise will be showcased in a beautiful environment and will be as if it is their own private website yet will fall under the umbrella of the VBMShops's advertising and marketing plan.
Why Should I Sell on VBMShops?
There are many reasons to sell on VBMShops and include:
1. Being a part of the only online auction and fixed price boutique venue for antique, vintage and newer merchandise in environments that reflect the character and quality of the merchandise.
2. Being a part of the least costly online marketplace for sellers, having low listing, no final valuation fees on anything selling for less than $100.00 and the lowest FVF on the web for sales over $100.00, plus lots of free extras.
3. Being provided fair and equal treatment of both sellers and buyers.
4. Being a part of giving family where all non-profit organizations can list and sell an unlimited number of auctions at absolutely no cost, FOREVER.
5. Being a part of a new and exciting concept in online ecommerce retailing.
6. Being in on the ground floor of something that is truly revolutionary in concept and scope.
VBMShops' Summary
By using target marketing and market segmentation, VBMShops buyers will feel that their purchasing needs and desires are being met and sellers will experience increases profits. VBMShops approach to market segmentation helps sellers be more responsive to changing customer needs. The overall VBMShops' marketing strategy visually shows how all aspects of a marketing effort work together and finally remember, that the ultimate goal of any retailer is to sell the products and merchandise and meet the desires of their customer.

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Press Release Contact Information:

Candace Daugherty
VBMShops
Owner
104 Mallory Drive
Charleston, SC
US 29445
Voice: 8437359930
Website: Visit Our Website